Why would your company need a Trade Show Magician? Well, over ninety per cent of the trade show clients I’ve worked for have rebooked me for at least one other event. This means that my clients experience a genuine commercial benefit when I work on their stands.
Trade shows are a huge investment — but too many exhibitors blend into the background, waste time on unqualified visitors, and struggle to prove ROI. Add to that technical staff who aren’t natural salespeople, and opportunities can easily slip away.
I help Marketing Managers, Sales Directors, and Event Leaders stand out, attract qualified prospects, and turn foot traffic into genuine business conversations. Using interactive, customised magic, I stop the right people in their tracks, warm them up for your team, and create a memorable brand experience that lasts long after the event. It’s a sustainable, results-driven alternative to giveaways — built on my 20+ years as a professional magician and 15 years in sales management.
Clients across tech, healthcare, pharma, and professional services have reported more qualified leads, stronger engagement, and measurable ROI from their exhibitions. If you’re planning your next show in London, Birmingham, Manchester, or other UK hubs — let’s connect and make your stand the one visitors can’t walk past.
A Trade Show – Not A Magic Show
A Trade Show Magician, although entertaining, shouldn’t be focused on entertainment. Trade Show Magic is about hooking in potential customers. It’s about creating leads and producing revenue for your business. Magic is simply the medium.
As a professional Trade Show Magician, I will work for your business in two profile-raising ways. Firstly, rather than waiting for delegates to come to your stand, I will approach them proactively and gain their attention with branded close-up magic before introducing them to your sales team in a fun and engaging way.
Likewise, during busy periods, when your sales force may be engaged, my magic is ideal for keeping new prospects warm until your team is free again. This will help ensure that you don’t lose any of those all-important leads. I tailor my magic towards your products or services and can create bespoke routines to reinforce your corporate message.
Additionally, I can incorporate Branded Marketing Material into my presentations: business cards, product packaging, branded playing cards, pens, and pencils, which can all be used to provide a magical souvenir that will often be talked about for years to come.
My fee will be just a tiny percentage of your overall costs. And when you consider this laser-focused, tried-and-tested marketing with a massive return on investment, you really should add it to your mix.
Tailored Magic Will Reinforce Your Brand
A Trade Show Magician helps you stand out at busy exhibitions.
What Will I Do?
Pre-Event
A pre-event planning meeting, either face-to-face or by Zoom, will make sure that I understand your goals for the day.
I will then devise bespoke performances to highlight your company’s key features.
At The Event
I will arrive ahead of time to familiarise myself with the working space and get to know the team.
I will discuss how best to identify the delegates you want me to attract or any you want me to field away.
I will proactively approach suitable delegates with close-up magic to bring them to the stand.
Based on your criteria, I will undertake a brief pre-screening to ensure that your salespeople are dealing only with viable prospects.
I will then introduce these prospects to your team.
After The Event
I will fully debrief to ensure you are entirely happy with my service.
Exhibition Magician
Drawing A Crowd At My Third Trade Show For Twilio At London Excel
Client Feedback
Thank you, for your outstanding efforts over the past couple of days. It was truly impressive to witness the surprise and excitement on our clients’ faces as you showcased your expertise and delivered your incredible magic. Your skill and professionalism made a lasting impact, and it was a pleasure to watch your ‘magic’ in action.”
Glen Kershaw Loop 1
Simon was an excellent addition to a trade show we sponsored. He was able to bring foot traffic to our stand seamlessly while then passing on that prospect to the sales reps. He studied our solution to make sure the magic (which was already really impressive) was also relevant to our solution! The feedback from the rest of the team was great and I look forward to working with him again!
Payam Taghizadeh Twilio Flex
Having booked to exhibit at our first trade show in over twelve years, we wanted to make an impact. Simon made that impact! His wit, charm and engaging manner brought prospective clients flocking to our stand. Even after watching him perform solidly for two days, we were still dazzled by his talents. We rebooked there and then!”
Cliff WithersQuick Circuits
“The magic tricks performed were amazing and level of skill was fantastic. I will definitely book you again” (And she did!)“
Reshma PatelJaguar Cars
“Thank you again for all your hard work at DTX Manchester; it really was appreciated and helped us reach our target number of badge scans. I loved some of the photos I saw – the sheer amazement on people’s faces. Feedback from the team was incredibly positive :)! So much so that we would love to book you again for the London version of DTX in October.“
Helen OwensLoop 1
“”The feedback from the client was very positive. There were numerous mentions of yourself in our overall review stating how exceptional it was and how it excited and engaged attendees into participating and provided them with a memorable experience. Thanks again for all your help, it provided for a very memorable experience.!“
Tom MortOgilvy Action
“Our exhibition stand was definitely enhanced by your appearances. You really were a crowd-puller!“
Susan WilkinsonUMAL
Does Trade Show Magic Sound Interesting?
Get in touch to find out how your leads could be boosted with a professional Trade Show Magician.
